Remain Top of Mind: Polaris Founders Park
Last week our client, Polaris Real Estate Company, hosted a memorable dedication for the Polaris Founders Park. The 1.5 acre public pocket park was built in remembrance of Polaris Center of Commerce visionary, Robert Echele.
The park was influenced by Mr. Echele’s many interests, including Japanese gardens and Colorado hiking. Although all components were beautiful, my favorite aspect of the park was the 35 ft. wind sculpture crafted by Robert Mullins to resemble the Polaris North Star.
Despite the gray skies and rain, approximately 100 people turned out. We did our best to write names on wet name tags and encouraged attendees to sign in on our damp guest book (oh, the glamorous side of event planning!) The weather cleared toward the end of the ceremony and people crowded to pick up their party favors. In honor of Mr. Echele’s deep respect for Japanese gardening we gave each attendee a mini bonsai tree to take home. It was a blast to help people pick out which tree fit their gardening style and office décor!
It was moving to meet so many individuals touched by the work of Mr. Echele. He was a true business pioneer in Columbus, OH and the Polaris Founders Park is a beautiful monument to his work. Read event coverage from Suburban News Publications here.
The Bottom Line:
When planning an event, whether a small aspect or the entire shebang, make sure it will remain memorable to your audience.
You can make a statement with an out-of-the-box invitation or a unique party favor. Our bonsai trees will land on the desks of most event attendees and they will remember it as a gift from the Polaris Founders Park. Remaining top of mind is an important part of Marketing 101.
Bethany C. • October 11, 2011
Posted in these categories:Client News, Marketing Tips
With these tags:Events, marketing, Polaris