Energy Marketers – Powered by Marketing Works


marketing for energy industry

 

 

In early 2012, with the emergence of the Utica and Marcellus Shale boom, Marketing Works formed Energy Marketers—a practice group powered by Marketing Works dedicated to the energy and peripheral industries.  Led by industry veteran and award-winning journalist, Tom Matthews, this group has the industry knowledge necessary to develop well-informed education and advocacy campaigns on behalf of clients.

Knowledge of the energy industry

Marketing Works has extensive and deep experience – both as an agency and with its senior leadership – in delivering results for a host of organizations associated with the energy and energy efficiency industries. This experience in developing marketing communications strategies to reach the business community, consumers, policy makers and other stakeholders well positions Marketing Works to achieve objectives for your organization. In each instance, we’ve worked collaboratively with our clients to establish goals and objectives, identify key audiences, develop relevant messaging and create the strategies and tactics to achieve measurable results. Our approach leads to the adoption of a comprehensive program whose elements can range from advertising and marketing collateral to media relations, blogger and social media outreach, customer communications and lead generation, and expert positioning.

Are you involved in the energy industry? Do you need help knowing what message to say and how to get that message in front of the right people? Our seasoned team can help.

Meet a few of our Energy Marketers team members and contact us to learn how Energy Marketers can help you grow your energy business. You can see who else is on the Energy Marketers team on our Energy Marketers bios page.

Tom Matthews, Energy Marketers Practice Group Leader

Tom Matthews is an award-winning communications professional and former business journalist who has worked extensively in agency and corporate environments, leading marketing communications strategy and initiatives for a range of organizations. He has worked in manufacturing, energy-related businesses and professional services to help organizations build name recognition, generate leads, support sales and launch marketing initiatives, and establish expertise and thought leadership.

Among clients with whom he was worked: Lockwood Greene Engineering, Centerline Engineering, BP, Caterpillar, Ohio Steel Council, Cleveland Browns, The Cleveland Browns Foundation, Finance Fund, Kodak, The Longaberger Company, Robinson Industries, and Swagelok Co.

Energy-related work includes BP (regional-focused community outreach planning), Robinson Industries (expert/technical positioning in power industry trades), and Swagelok (trade show, expert positioning and communications outreach to power industry). Tom has been recognized for achieving results both as a communications expert and journalist, having earned Public Relations Society Awards for issues management and institutional relations and Associated Press awards for enterprise and investigative reporting.

Jess Hellmich, Account Manager

In his position, Jess leads client project management and assists in the marketing plan development process. Jess offers clients his expertise in marketing strategy, message development, search engine optimization (SEO) tactics, brand awareness and project management.

As one of the key team members for Marketing Works’ Energy Marketers practice group, Jess contributes to energy related strategy and content creation and works with all of Marketing Works’ energy related clients including TECHnology SITE Planners (CAP2 assessment through branding), Polaris Energy Group (messaging, website and collateral design and content writing) and Kokosing Construction Company (MW-360°SM Process) among others. His background has given him keen insight into understanding the meaning behind messages as well as what motivates people and how they interact. This coupled with specialties that stretch across problem solving, social media, concept design, and analytics, Jess brings a great breadth and depth of varied expertise to clients.

Jess has a Bachelors of Arts degree in Communication, with a minor in Personal and Social Psychology from San Diego State University. Online Marketing
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Jess H. • October 18, 2012

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