Google Knowledge Graph—The NextGen of Online Search
In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken our search capabilities to the next level with the creation of the Knowledge Graph.
Launched in May 2012, the Knowledge Graph takes the concept of the traditional search engine and turns it into a knowledge engine, providing users with quick, smarter, more relational search results.
The only change users will see is the increased amount of information that a search produces and how it’s laid out on the page. So, you will still type in our query like you’ve always done, but your results will now show up with more information than you expected.
For example, say you search for “Taj Mahal.” In the past, search has essentially been about matching keywords to queries. To a search engine the words “Taj Mahal” have been just that—two words. But Google knows there is a deeper meaning. You could be referring to one of the world’s most beautiful monuments, the casino in Atlantic City, NJ or the nearest Indian restaurant.
The Knowledge Graph enables you to search for people, places or things that Google knows about from landmarks to celebrities to sports teams to buildings, and instantly get information that’s relevant to your search. Google considers this a critical first step toward building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.
Check out this video by Google to dive deeper in to what the Knowledge Graph is all about: http://www.youtube.com/watch?v=mmQl6VGvX-c
Melissa H. • November 7, 2012
Posted in these categories:Marketing Tips, Marketing Works News
With these tags:Brenda Stier, Google, google knowledge graph, Google query, Google Search, Google search options, how to search on Google, Knowledge graph, knowledge graph video, Marketing Works, new from Google, Sandra Fekete, search better on Google