Introducing Healthcare Marketers, powered by Marketing Works


Healthcare MarketersI’ve often said that administrators of private practice groups are my favorite people. That’s just one reason why we formed a practice group specializing in delivering smart marketing strategies to healthcare providers and businesses.

Healthcare Marketers – a practice group powered by Marketing Works is a compilation of well-healed marketers with years of experience helping physicians build positive relationships with patients and referring physicians. Our client roster includes physician groups treating just about every part of the body – brain, teeth, skin, bones, heart, and private parts. Our knowledge of how physician groups function has attracted healthcare products and services companies to rely on us to launch patented IV’s to billing software and collections.

In each instance, we’ve worked collaboratively with these clients to establish goals and objectives, identify key audiences, develop relevant messaging and create the strategies and tactics to achieve measurable results. With over 25 years’ experience branding, positioning, and marketing healthcare providers and ancillary services including:

  • Gathering intelligence used for positioning and on-target messaging
  • Attracting and retaining self-pay patients
  • Relationship marketing programs to referring physicians
  • Branding or re-branding and alignment
  • Reputation management and online reviews
  • Crisis communication
  • Merger/acquisition communication strategy and change management facilitation
  • Launching new specialty areas or products
  • Generating thought leadership and distributing through speaking engagements, byline articles, social and traditional media
  • Lead generation and retention programs
  • Strategy and management of special events and trade show exhibits

Your patients depend on your practice for the same reason our clients depend on us: trust, experience and results. Contact us to learn how Healthcare Marketers can help you grow your healthcare business.


Sandy Fekete • May 6, 2013

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