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4 Reasons Why You Need a Content Calendar

Content calendars can go a long way to ensure the success of your business’ blog. As much as we all like to write amazing blog posts every time inspiration strikes, it doesn’t always come on a schedule. That’s why planning out your content in advance allows you to better use your time and write well-written posts. Here are four reasons why a content calendar can help with your business’ blog:

1. Time management – This may be the biggest advantage of a content calendar, especially for those who find they are budgeting their time down to every minute of the day. A set schedule eliminates the time to think of a topic each week and rather allows you to put more efforts toward your research and writing.
2. Long-term view – Whether you’re sticking to one theme or covering a wide range of material, sitting down and writing out the subject of your posts will help you better visualize your blog long term. Along the way you can decide if this is the course you want to stay on or if you need to take a new direction.
3. Promotion – Planning out the content of your posts gives you a head start to determine how you’ll promote it. For instance, you may tease your blog in conjunction with a related event, or just keep an eye out for news stories that are relevant to your topic. It’s a great way to keep your readers up-to-date on what’s coming next and get them excited about your content!
4. Tracking – Another added benefit of planning posts in advance is the ability to look back on what did or didn’t do well. You can then take that information and use it to adjust your topics for the future. This allows you to compare the success of each post and make any necessary changes to future content.

Are you looking for a great content calendar template? Check out this example from Hubspot.

Mworks740 • November 11, 2013

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