5 Summer Reading Ideas for Communicators


The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership team is here to help you by recommending some of their favorite books. So, find a nice park or hop onto your favorite couch and dive into these great reads!

Love Does: Discover a Secretly Incredible Life in an Ordinary World by Bob Goff

“The New York Times bestseller encourages readers to live a lifestyle that fiercely seeks out ways of showing love. All the profits from ‘Love Does’ go to Restore International and The Mentoring Project, organizations seeking to put love into action for those who need it most.”

“It’s a very humorous, quick-read and is an outstanding reminder of how we can all ‘show love’ in our everyday lives.” – Brenda Stier-Anstine, CEO

Traction

 

 

Traction: Get a Grip on Your Business by Gino Wickman

“It combines the best of Jim Collins, Patrick Lencione and Vern Harnish into a simple, systematic process by which to run a business.  It has made a huge difference in our productivity, meetings, goal setting, and especially discovering our ‘why’ and defining our core values.” – Sandy Fekete, President

 

 

 

 

The Five Dysfunctions of a TeamThe Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

“Great book on how to build a cohesive and high-performing team. It provided great lessons on how to:

  • Tap into one another’s skills and experiences
  • Avoid wasting time talking about the wrong issues and revisiting the same topics over and over again because of lack of buy-in
  • Make higher quality decisions and accomplish more in less time and fewer resources
  • Put critical topics on the table and have lively meetings
  • Align the team around common objectives
  • Retain star employees” – Bill Kiefaber, Senior Vice President

 

How to Win Friends & Influence People by Dale Carnegie

“My book recommendation is a timeless classic. It offers a great perspective on how to engage clients, prospects and colleagues by listening, learning what they care about professionally and personally and then using that insight to connect with them.” – Stacy Wood, Vice President

Getting NakedGetting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

“It’s a quick read that says it’s OK to be human in a business setting… In fact, it can work in your favor. Being vulnerable can help build trust when serving your clients and team.” – Lauren Hartman, Director of Account Management

Which recommendations will you take on? Let us know any great titles we should check out this summer.


Kaitor K • June 23, 2015

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