Bridging the Sales-Marketing Gap by Defining the Customer Journey

Posted by Mworks740 • November 16, 2016

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.… Read More


Project Blues: A Testament to Our Values

Posted by Alexander Lunder • September 4, 2015

We get it. We do what it takes. We do the right thing. We care: these are our core values that serve as a framework for everything we do here. While we can talk about these values all day, let’s focus on just one: we care. This can mean a myriad of things to any… Read More


ViaQuest Inc. Honored for Efforts in Community Outreach

Posted by Kaitor K • July 29, 2015

Since the company’s founding in 1999, our client, ViaQuest Inc., has worked tirelessly to serve and assist individuals who have limited or no access to health care. This mission has earned them an honorable mention for community outreach at Columbus Business First’s 2015 Health Care Heroes awards. The program recognizes those who have made an… Read More


Client Spotlight: Comfort Keepers Celebrates 15 Years of Success

Posted by Matt Balzer • April 28, 2015

In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship, homemaking and personal care, all delivered in the comfort of the home. Comfort Keepers offers a wide array of services, from meal preparation and light… Read More


PRIUM Workers’ Compensation Symposium Serves as Successful Knowledge Marketing Initiative

Posted by Stacy W. • August 11, 2014

Situation: PRIUM helps workers’ compensation payers eliminate or wean unnecessary medications from injured worker treatment regimens. The company, which places strong emphasis on helping its clients navigate challenges such as opioid misuse and abuse and evolving regulations, was looking for a new opportunity to increase its presence as a thought leader in the market. Strategy:… Read More


Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award

Posted by Samantha Reynolds • July 24, 2014

Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media influence by evaluating their media coverage based upon four measurable benchmarks: quantitative, outlet type, qualitative and tonal. They also wanted to accelerate their involvement in… Read More


Client Spotlight: Battelle launches C-Ride app

Posted by Emily Kishler • June 5, 2014

Connect and Ride, known as C-Ride, is an exciting new app developed by Battelle. C-Ride allows users to manage public transportation options in the Greater Columbus area. The app helps to coordinate trips using the Central Ohio Transit Authority (COTA) and The Ohio State University’s Campus Area Bus Service (CABS). The app is free and… Read More


Marketing Works brings home 7 PRism Awards for the Columbus Chamber, PRIUM and Progressive Medical

Posted by Emily Kishler • April 30, 2014

Marketing Works is proud to announce seven client wins at the 2014 PRism Awards! The Central Ohio Public Relations Society of America PRism awards are an annual competition for regional communications projects, which are submitted for review and judged in a highly competitive contest. Congratulations to the Columbus Chamber, PRIUM and Progressive Medical for recognition… Read More


HMB Inc. – named #1 Midsize Employer by Columbus CEO!

Posted by Emily Kishler • April 16, 2014

Congratulations HMB, Inc.! We’re proud and excited to announce that HMB Inc. was named the #1 Midsize Employer in the Columbus area by Columbus CEO for their feature story, “Top Places to Work 2014.” HMB was featured in a two-page spread outlining the company’s success through a relationship-centered approach to their team and clients. The… Read More