Healthcare Meeting of the Minds: A Forum for Healthcare Executives

Posted by Mworks740 • November 7, 2015

With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture.  For now, compliance with government regulations is the priority, but consumerism is rising, and thus the need for a major culture shift to not only effectively treat health issues, but to treat people right in order… Read More


3 Ways B2B Can Apply B2C Principles

Posted by Alexander Lunder • October 30, 2015

Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C… Read More


MW-360 Pulse: Your Path to a Better Strategy

Posted by Mworks740 • April 18, 2015

Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see… Read More


5 Tips for Success in Healthcare Social Media Marketing

Posted by Lesley H. • January 30, 2014

Drafting and implementing a social media marketing plan in the healthcare industry can be very tricky. In our social media savvy society, it is becoming more and more critical for companies to have a strong social media presence. Social media is a great way to serve as a news resource for your audience and also… Read More


4 Do’s and Don’ts of Social Media in Healthcare

Posted by Jessica S. • December 26, 2013

Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A Pew Internet and American Life Project study found that 72 percent of internet users say they look for health information online. Even healthcare leaders are… Read More


HealthCare.gov – A Lesson in PR

Posted by Jessica S. • November 21, 2013

As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as HealthCare.gov, the website where millions of Americans were expected to be able to sign up for health care, became a debacle from the start. Problems with the website have ranged from log-in… Read More


Marketing Works and Drug Safe Worthington Celebrate the National Red Ribbon Campaign

Posted by Jessica S. • October 15, 2013

We are happy to announce that as part of our ongoing commitment to remain socially responsible, Marketing Works recently engaged in a relationship with Drug Safe Worthington. The goal of Drug Safe Worthington is to mobilize efforts to promote a culture that prevents drug and alcohol abuse while supporting individuals and families affected by substance… Read More


4 Social Media Myths

Posted by Jessica S. • September 19, 2013

Social media has become such a large part of the way businesses are run today that it’s not hard to see how many misconceptions there are on how to do it properly. Healthcare corporations are no different, and can sometimes get stuck in a bad habit of talking at their audience through social media instead… Read More


4 Tips to Ensure a Healthy Labor Day

Posted by Jessica S. • September 2, 2013

As the unofficial end to summer, Labor Day usually means backyard barbecues, swimming pools and classic American food for most people celebrating the holiday. It’s been around since the 1880s, created with the idea of honoring American workers, and in 1882 New York City held its first Labor Day Parade. So as you gear up… Read More