Healthcare Case Study: The Power of Content Marketing and Media Relations

Posted by Jessica S. • August 22, 2013

When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible. And although it may not be the first thing that comes up during discussions of care, that includes intravenous therapy and catheters and how they… Read More


3 Tips for Having a Happy & Healthy Fourth of July

Posted by Ashley F • July 4, 2013

Celebrating Independence Day with family and friends always comes with the pleasure of experiencing great fireworks, delicious food and the outdoors. Although it’s important to have fun and revel in our carefree spirits, we should not forget about our safety and wellbeing. There is plenty of safety information available to us surrounding fireworks, food and… Read More


How to Attract the Right Patients to your Site

Posted by Ashley F • May 31, 2013

Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the internet for answers to their health issues, healthcare marketers are presented with an opportunity to be proactive. The influence of paid search and relevant content… Read More


Introducing Healthcare Marketers, powered by Marketing Works

Posted by Sandy Fekete • May 6, 2013

I’ve often said that administrators of private practice groups are my favorite people. That’s just one reason why we formed a practice group specializing in delivering smart marketing strategies to healthcare providers and businesses. Healthcare Marketers – a practice group powered by Marketing Works is a compilation of well-healed marketers with years of experience helping… Read More