The Customer Journey, the Big Idea & the Role of Content

Posted by Melissa H. • December 14, 2017

How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,… Read More


The Future of Emerging Technology

Posted by Mworks740 • October 4, 2017

Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of different industries. And, in order to be successful, it’s important to stay current on state-of-the-art technologies and understanding their capabilities. Our team got to see firsthand how this technology… Read More


Sales Enablement – Maximizing the Success of Your Sales Efforts

Posted by Bill Kiefaber • August 30, 2017

One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical.   To be successful as a… Read More


Allow Your Company to Shine Through

Posted by Stacy W. • August 10, 2017

Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important… Read More


Looking Ahead as B-to-B Marketing Trends Continue to Change

Posted by Stacy W. • April 26, 2017

Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated… Read More


Client Retention: How to Leverage Existing Customers to Grow Your Business

Posted by Mworks740 • March 17, 2017

As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know how they define success? The topic of our most recent Meeting of the Minds event held at The Refectory was how companies can grow their… Read More


Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Stacy W. • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More


Meeting of the Minds: Getting a Grip on Your Business

Posted by Melissa H. • December 19, 2016

Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack thereof) or feeling like you’ve tried everything, but nothing is working. During our Meeting of the Minds (MOM) event on December 13 held at The… Read More


Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

Posted by Stacy W. • November 30, 2016

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds… Read More