3 Ways Using Twitter Analytics Can Help Shape Your Strategy

Posted by Samantha Reynolds • September 4, 2014

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to… Read More


Where we are with Social Media and What the Future May Hold

Posted by Samantha Reynolds • July 28, 2014

On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we… Read More


5 Tips on Timing to Keep in Mind with Social Media

Posted by Samantha Reynolds • July 3, 2014

It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting… Read More


Peaking Your Audience’s Pinterest

Posted by Samantha Reynolds • June 30, 2014

Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature… Read More


5 Twitter Practices to Adopt

Posted by Emily Kishler • June 2, 2014

Twitter is one of the fastest growing social media platforms in the world. Currently there are 500 million tweets sent out per day from 255 million active users. 78 percent of these users have the Twitter app on their mobile. Is your business using Twitter to its full advantage? Here are 5 ways to improve… Read More


10 Must-Have Social Media Terms & Tools

Posted by Emily Kishler • May 12, 2014

The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly… Read More


6 Ways to Improve Your Social Media Presence

Posted by Emily Kishler • April 9, 2014

  Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new… Read More