Stacy offers her clients more than 17 years of integrated communications experience, specializing in the areas of business-to-business, government, non-profits and technology. In her role as vice president, she oversees strategy development and branding campaigns for Marketing Works’ clients.
A practice group leader for Marketing Works, Stacy provides strategic direction and oversight of key accounts such as Preferred Medical, PRIUM and Datapath.
Stacy’s extensive experience in the workers’ compensation market has resulted in several successful marketing ventures. She has led multiple branding and messaging campaigns, effectively crafting a presence for the client that resonates with targeted payors, adjustors and injured workers. Results-driven in strategy, Stacy consistently develops successful, quantifiable campaigns, with one client realizing a 64 percent increase in referrals in a single year. A comprehensive knowledge surrounding the industry has allowed Stacy to author several client white papers and specialize in issues concerning the legislative and regulatory side of workers’ compensation.
Stacy has extensive experience targeting the workers’ compensation audience. Past industry projects include rebranding, messaging, client white papers and prospecting campaigns. Her results are notable, with one client realizing a 64 percent increase in referrals in just one year. Stacy also boasts an impressive knowledge of governmental/legislative issues that affect workers’ compensation.
Prior to joining Marketing Works, Stacy served as account supervisor at another central Ohio marketing communications firm for more than seven years and external relations coordinator for the Ohio Supercomputer Center. She serves on the board of the Ohio Literacy Network and as Rotary District 6690 public relations committee chair.
A public relations professional and central Ohio business owner for more than twenty years, Brenda has directed the planning and implementation of high-stakes communications programs for organizations worldwide. Her long-time experience in the workers’ compensation is supported by extensive relationships and marketing collaboration with many professionals in the industry.
Brenda’s commitment to faith, family, education and community service are punctuated by her leadership role in central Ohio. During her tenure as chairperson of the Small Business Council and board member for the Columbus Chamber, Brenda emerged as a highly visible and vocal advocate for economic development and small business issues.
As a guest presenter and spokesperson, she has worked to enhance the viability of economic vitality statewide. Brenda is a member of the Entrepreneurship Advisory Council, advisory board member for the Ohio Community Development Finance Fund, board member for Communities and Schools and diligently works to foster collaboration between the public and private sectors.
Brenda is the past Chair for the Board of Trustees for the Mt. Carmel Foundation. She previously was the Co-Chair for the Project Grace capital campaign at St. Ann’s hospital. She also served on the advisory board and executive committee for Rela—addressing the moral, ethical and spiritual needs of business, professional and government leaders.
Also a mom and active within two church communities, Brenda is passionate about being a purpose-driven role model in all aspects of living for her children, business associates and the central Ohio community as a whole.
Ready to boost your work comp lead generation and gain more referrals? Contact Marketing Works today!