Here are just a few examples of how we’re helping client serving the workers’ compensation industry.
Success Story #1: Generating Qualified Leads at an Industry Tradeshow
PRIUM, a medical cost management company in the process wanted to use a popular tradeshow to secure additional physicians to review medical utilization on workers’ compensation claims solutions. To meet its goal, the company used a compelling direct mail campaign to drive traffic to its booth at the American Academy of Physical Medicine and Rehabilitation Annual Assembly.
Increasing Share of Voice for a Workers’ Compensation PBM
Two leading pharmacy benefit managers, PMSI and Progressive Medical (now Optum) merged to become the largest provider of workers’ compensation pharmacy cost containment solutions. While the company was determining the name for the newly formed entity, it engaged in a strategy to maintain its position as an industry thought leader in the highly competitive workers’ compensation industry by increasing its share of voice in trade and national media.
Using an Event to Solidify PRIUM’s Position as a Thought Leader
Already considered a thought leader in chronic pain intervention, PRIUM wanted to solidify this position while elevating stakeholder awareness of factors contributing to opioid overutilization in workers’ compensation. To accomplish its goal, the company held an invitation-only, symposium that brought workers’ compensation physicians, insurance carriers and PBMs together for an interactive and eye-opening discussion.
Ready to boost your work comp lead generation and gain more referrals? Contact Marketing Works today!