Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Stacy W. • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More


A Place for Characters in B2B Marketing

Posted by Kaitor K • June 12, 2015

If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in… Read More


Marketing Works Team Member Spotlight: Lauren H.

Posted by Mworks740 • June 2, 2015

A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array… Read More


Top Social Media Channels for the B2B Marketer

Posted by Matt Balzer • May 8, 2015

As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the… Read More


Marketing Works Team Spotlight: Stacy Wood

Posted by Matt Balzer • April 20, 2015

Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We… Read More


Prioritizing Your Work: The 4-Square Method

Posted by Matt Balzer • April 14, 2015

Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’… Read More


Prioritizing Your Work: The Hoshin Star Technique

Posted by Matt Balzer • April 8, 2015

In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all… Read More


Marketing Works Team Spotlight: Alexandra C.

Posted by Matt Balzer • March 27, 2015

Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and… Read More


Webinars Part 2: 3 Tips to Plan a Successful Webinar

Posted by Mworks740 • September 29, 2014

How do you create an audience for your webinar? Reaching your audience directly through email or social media are most common ways to drum up interest in your webinar. By attaching a link, recipients can easily access your webinar and participate. Once you’ve targeted your audience, it’s time to prep. Here are 3 tips to… Read More