Insights on Ideas and Trends that will Impact B-to-B Companies in 2017
Posted by Bill Kiefaber • January 23, 2017
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More
Webinars Part 1: How Webinars Can Help Your Brand
Posted by Mworks740 • September 22, 2014
Are you looking for a way to draw potential leads to your business? Consider hosting a webinar! Webinars offer a great way to reach a wide audience in a place that’s convenient for everyone. If you’re still on the fence, consider these three ways webinars can help your brand: Encourage leads. What better way to… Read More
3 Online Marketing Lessons from Will, Kate & George
Posted by Mworks740 • April 24, 2014
In the eyes of countless fans, the Royal Family is the essence of perfection. Their smiles are dazzling, their outfits are flawless, and their attitudes are genuine and humble. Their positive image, in part, is the result of truly effective marketing. Here are 3 applicable marketing lessons we can all learn from their success: 1.… Read More
Branding your Culture: How cross promoting with like-minded companies can double your customer base
Posted by Mworks740 • June 12, 2013
Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In an effort to spark promotion and community engagement, Jeni’s formed a clever partnership with Homage, Columbus-based creators of the nostalgia-loving t-shirts. Both Columbus-based companies embody… Read More
Client TechSite Announces Their New Brand
Posted by Mworks740 • February 15, 2013
Our client TechSite – a Columbus-based business providing comprehensive infrastructure, design and engineering services for mission critical facilities – released their new brand today. With a strong commitment to customer service and their clients, TechSite updated their look to reflect their commitment to maintaining the operation of their client’s mission critical facilities and providing services… Read More
Connect with Employees to Connect with Customers
Posted by Mworks740 • August 17, 2012
“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand means nothing if your internal culture doesn’t reflect it every day. Imagine calling Zappos to place an order and getting a crabby person. You can… Read More
Let Your Company Culture Inspire Your Brand
Posted by Mworks740 • June 14, 2012
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts. It was the best… Read More
Make the Rebranding Process Easier
Posted by Mworks740 • January 26, 2012
Consistency is important when going through branding or rebranding exercises. To ensure the highest level of visibility for your company or client, you need to have a steady presence across all web channels. With the popularity of social media it can be difficult to secure your company’s desired username. Before making any fundamental naming decisions… Read More
Would your customers wear Mouse Ears? Where to focus your efforts to boost customer loyalty.
Posted by Mworks740 • January 11, 2012
Having just returned from the Happiest Place on Earth, I’m left marveling at the Disney Empire. The brand is a powerhouse. Some (parents of children 12 and under) might even say the most powerful in the world. What Disney excels at is creating not just theme parks or movies, but experiences that leave children –… Read More