A Very Marketing Works Holiday

Posted by Mworks740 • December 28, 2012

At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team


Google Knowledge Graph—The NextGen of Online Search

Posted by Melissa H. • November 7, 2012

In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken our search capabilities to the next level with the creation of the Knowledge Graph. Launched in May 2012, the Knowledge Graph takes the concept of… Read More


5 must-haves in your communications strategy

Posted by Mworks740 • October 31, 2012

Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play a big role on how all these groups perceive you. How you prepare for the unknown and take proactive steps to ensure you are ready… Read More


6 Must-Have Apps for your Smartphone

Posted by Mworks740 • August 27, 2012

Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and now, about 45% of U.S. cell phone users carry a smartphone around in their pocket, basically a mini computer. With the smartphone comes the wonderful… Read More


Connect with Employees to Connect with Customers

Posted by Mworks740 • August 17, 2012

“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand means nothing if your internal culture doesn’t reflect it every day. Imagine calling Zappos to place an order and getting a crabby person.  You can… Read More


Slang and Filler Words to Avoid in Business Conversations

Posted by Mworks740 • August 14, 2012

Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or filler words can distract and annoy your audience. More importantly, these words can erode your audience’s confidence in what you have to offer. Avoid the… Read More


Is Your Organization Ready for the Unexpected?

Posted by Bill Kiefaber • August 3, 2012

None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we… Read More


Four Proofing Pointers for Producing Flawless Copy

Posted by Melissa H. • July 27, 2012

Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could cost you the prospect’s business and potentially earn you a reputation of producing shoddy work. While proofreading can sometimes be a timely task due to… Read More