Outsource vs. In-house Design Work
Posted by Mworks740 • June 9, 2014
Graphic design is one of the most prominent facets of your business’s branding. Two frequent questions our clients ask us are, “When is it appropriate to outsource design work versus having a team member tackle the project?” Or, “What resources do we need to do our design in-house?” Here are some things for all marketers… Read More
Company culture: What’s your icon?
Posted by Mworks740 • April 11, 2012
Every company has a logo. But how many organizations have an icon that represents what it stands for? In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person. It is given a… Read More