Finding Your Organizational Identity

Posted by Mworks740 • December 10, 2012

Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good… Read More


Company culture: What’s your icon?

Posted by Mworks740 • April 11, 2012

Every company has a logo.  But how many organizations have an icon that represents what it stands for?  In my work helping companies articulate their culture, we often “personify” the company, using its personality and values to create a snapshot of who the company would be if it were a person.  It is given a… Read More