Sales Enablement – Maximizing the Success of Your Sales Efforts
Posted by Bill Kiefaber • August 30, 2017
One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical. To be successful as a… Read More
Looking Ahead as B-to-B Marketing Trends Continue to Change
Posted by Bill Kiefaber • April 26, 2017
Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated… Read More
Mapping the Customer Journey
Posted by Mworks740 • July 17, 2015
The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both parties are on the same page. Recent data shows that brands and consumers are pages apart, if not in completely different books. This scary reality… Read More