Jim Collins

How to Discover Our True Core Values

It’s no secret that core values are an integral part of each organization’s culture. When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we stand for and believe in. We are followers of Jim Collins’ work, and his belief that core values should never change. Operating practices and cultural norms, […]

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Part 2: Behaviors Can Be Seen – Beliefs Can’t

BrandAlignment Marketers, Company Culture / By Mworks740

Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child, especially in the company of adults. This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should

Part 2: Behaviors Can Be Seen – Beliefs Can’t Learn More »

Jim Collins

How to Discover Our True Core Values

Part 2: Behaviors Can Be Seen – Beliefs Can’t

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