In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website’s SEO and enhances a user’s experience. By connecting different pages or assets on the same domain, interlinking can transfer link equity (ranking power) to important pages and assist Google in finding, indexing, and understanding all […]
What is interlinking and why is it Important? Learn More »
Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part of online marketing and website development. By implementing SEO practices, businesses can increase their online presence, attract organic traffic, and ultimately boost their brand awareness
Understanding the ins and outs of SEO Learn More »
In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead
Navigating the GA4 transition. Are you ready? Learn More »
I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something. No attempt was made to
LinkedIn is an Asset Learn More »
According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack of capital is seldom the reason for failure. Rather they say small businesses fail because they don’t have a plan for attracting new customers or
Small Business Failure and Some Thoughts to Avoid It Learn More »
We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing
LinkedIn Selling Class Learn More »
Last week in the first of this two-part series about turning conversations into customers, we talked about the importance of having a strategy to drive lead generation for your company. We outlined some of the key components you need, including the four pillars of LinkedIn marketing to reach your target audiences by doing the right
Turn Conversations into Customers – Part 2 Learn More »
Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI. One consistent problem we see from our clients is how
Turn Conversations into Customers – Part 1 Learn More »
As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention by building rapport, trust and establishing credibility. A well-written impact statement does two things: Qualifies the prospect to see if they are a good fit
Impact Statements – A Redefined Approach to Selling – Part 2 Learn More »
Prospects will decide in a matter of seconds if they want to continue to listen to you, so how you start the first sales conversation is important. The fact is, without the first conversation, nothing else can happen. This means your sales team needs to be equipped with a strategy that provides a step-by-step plan
Impact Statements – A Redefined Approach to Selling – Part 1 Learn More »
