Strategic Planning for a Successful Public Awareness Campaign

Posted by Bill Kiefaber • April 22, 2013

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain.… Read More


Leader of the Pack Part 2: How your company can benefit from thought leadership

Posted by Mworks740 • April 12, 2013

After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of thought leadership is directly proportional to the effort you put forth. With dedication and consistency, your company can anticipate the following: Strategic differentiation – Competition… Read More


Leader of the Pack Part 1: How your company can benefit from thought leadership

Posted by Mworks740 • April 10, 2013

We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what… Read More