Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Stacy W. • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More


Meeting of the Minds: Leveraging LinkedIn to Grow Your Business

Posted by Melissa H. • July 29, 2016

If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging… Read More


15 Tips For Your Next Networking Event

Posted by Matt Balzer • May 19, 2015

Have you ever walked into a networking event feeling incredibly awkward and thought, “Wow, I wish someone at Marketing Works would write a blog post featuring tips for my next networking event?” Well, this is your lucky day.  Grab your business cards, prep your elevator speech and buckle up, because you’re on the fast track… Read More


Top Social Media Channels for the B2B Marketer

Posted by Matt Balzer • May 8, 2015

As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the… Read More


Prioritizing Your Work: The 4-Square Method

Posted by Matt Balzer • April 14, 2015

Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’… Read More


The Power of the Infographic

Posted by Samantha Reynolds • September 8, 2014

Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of the population being visual learners, it’s important to cater to that audience as well. If you think your content can’t be represented in an infographic,… Read More


3 Ways Using Twitter Analytics Can Help Shape Your Strategy

Posted by Samantha Reynolds • September 4, 2014

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to… Read More


Understanding Keywords Can Increase Your SEO

Posted by Samantha Reynolds • August 28, 2014

    Last week, Mark Scholl, founder and Managing Partner of EnginePoint, visited Marketing Works. EnginePoint is a marketing firm located right here in Columbus that specializes in studying how people interact with search engines. During his visit, he discussed the benefit of understanding the behavior of consumers and how keywords can help your product… Read More


Business Wire Chat with Serena Ehrlich

Posted by Samantha Reynolds • August 25, 2014

On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck… Read More