Client Retention: How to Leverage Existing Customers to Grow Your Business

Posted by Mworks740 • March 17, 2017

As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know how they define success? The topic of our most recent Meeting of the Minds event held at The Refectory was how companies can grow their… Read More


Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Stacy W. • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More


Bridging the Sales-Marketing Gap by Defining the Customer Journey

Posted by Mworks740 • November 16, 2016

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.… Read More


Our Team is Growing!

Posted by Mworks740 • October 24, 2016

We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where she will manage client projects and communications, assist with client plan development and ensure projects are delivered on budget and on time. To learn more… Read More


Exhibiting and Trade Shows: Trends and Challenges

Posted by Mworks740 • October 21, 2016

Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity to attend Advanced Exhibiting Workshop: Trends & Challenges, hosted by Skyline Exhibits. This lunch and learn discussed trends and barriers companies face when exhibiting at… Read More


One Chapter Ends, a New One Begins

Posted by Mworks740 • October 6, 2016

It’s hard to believe that my Marketing Works internship is coming to a close. I’ve learned so much during my time as an intern, yet I still feel like I’ve barely scratched the surface. But fortunately, I get to continue my journey with Marketing Works as their newest account coordinator! Three months ago, I had… Read More


Insights Impacting the Way B-to-B Companies Market and Sell Products and Services

Posted by Stacy W. • September 27, 2016

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically… Read More


Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results

Posted by Mworks740 • September 14, 2016

    Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, have you had opportunities to learn and grow? If you and your fellow associates cannot answer these questions in a positive manner, it’s worth giving… Read More


We’re ESFJ!

Posted by Mworks740 • August 31, 2016

Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed to determine a personality. Sandy Fekete, CEO of Marketing Works, developed Companies Are People, Too (CAP2), an assessment that measures a company’s personality traits and… Read More