Essential Concepts for Social Media Strategy: Part 1
Posted by Mworks740 • July 7, 2015
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:… Read More
Let Your Company Culture Inspire Your Brand
Posted by Mworks740 • June 14, 2012
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts. It was the best… Read More