5 Key Benefits of Marketing Automation

Posted by Bill Kiefaber • June 17, 2013

In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your… Read More


Tips for Effective Online Crisis Communication

Posted by Mworks740 • June 10, 2013

The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the number of possible outlets for a situation to go viral has expanded exponentially and more situations can now result in potential crises. So, what should you do?… Read More