Strategic PR: The Problem with Spam Pitches
Posted by Mworks740 • December 2, 2013
In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to… Read More
10 ideas to leverage Storify for your business
Posted by Mworks740 • May 3, 2013
Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can… Read More