What does your tagline say about your culture?

Posted by Mworks740 • October 4, 2012

I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment.  New ads show businessmen driving Beemers, singing on their way to a meeting.  What does this have to do with motivating employees, living its values, or… Read More