Allow Your Company to Shine Through

Posted by Stacy W. • August 10, 2017

Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important… Read More


Say Hello to our New Intern!

Posted by Mworks740 • July 21, 2016

Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled to be joining such a close knit and value-oriented organization. I’m a recent graduate from Bowling Green State University (BGSU) with a Bachelor of Science in Journalism, a specialization… Read More


Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2)

Posted by Mworks740 • February 5, 2016

In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In part one, we took a look at fair use in a Q&A with media law professor Dr. Matthew D. Bunker, where we discussed… Read More


Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit)

Posted by Mworks740 • January 29, 2016

  A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such as this requires an understanding of fair use, a legal defense allowing a person to borrow and repurpose copyrighted works. To better understand the nuances… Read More


A Fresh Face to Marketing Works

Posted by Matt Balzer • March 18, 2015

Hello Marketing Works and Friends! My name is Matthew Balzer, and I am pleased to be newest member of the Marketing Works team. I am joining the team as a Marketing Communications intern for the next several months, and could not be more excited for this opportunity! I am a recent graduate of The Ohio… Read More


Now Hiring: Internship

Posted by Mworks740 • October 23, 2014

Seeking Recent College Graduate for Internship Marketing Works, Inc. (www.marketingworks360.com), a Worthington-based B2B strategic communications firm, is currently seeking recent college graduates interested in gaining professional experience through an internship. The qualified candidate is a recent college graduate who meets the following criteria: – A journalism, communication, marketing, public relations or related major – Availability… Read More


Business Wire Chat with Serena Ehrlich

Posted by Samantha Reynolds • August 25, 2014

On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck… Read More


Putting the Relationship Back in Public Relations

Posted by Samantha Reynolds • August 5, 2014

Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that encourages your audience to be involved not only helps your audience to feel engaged with your brand, but it also offers an opportunity for new… Read More


Where we are with Social Media and What the Future May Hold

Posted by Samantha Reynolds • July 28, 2014

On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we… Read More