Insights Impacting the Way B-to-B Companies Market and Sell Products and Services
Posted by Bill Kiefaber • September 27, 2016
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically… Read More