Social Media engagement

Everything You Need to Know About the LinkedIn Publishing Feature

Marketing Tips / By

If you’re active on LinkedIn, you probably follow Influencers who post about relevant industry topics, career advice and professional insights. This publishing feature was originally only accessible to these LinkedIn Influencers who are the top voices in business (including Bill Gates, President Barack Obama and Martha Stewart). These Influencers were hand picked by LinkedIn due […]

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Social Media ROI Part One: The Value of Creation

Marketing Tips, Marketing Works News / By

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and

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