If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging […]
Meeting of the Minds: Leveraging LinkedIn to Grow Your Business Learn More »
Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of the population being visual learners, it’s important to cater to that audience as well. If you think your content can’t be represented in an infographic,
The Power of the Infographic Learn More »
Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to
3 Ways Using Twitter Analytics Can Help Shape Your Strategy Learn More »
The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social
4 Tips for Cutting through the Social Media Clutter Learn More »
It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting
5 Tips on Timing to Keep in Mind with Social Media Learn More »
Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature
Peaking Your Audience’s Pinterest Learn More »
My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they
4 Takeaways from my Internship Experience Learn More »
What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each
5 Benefits of Using LinkedIn’s Showcase Pages Learn More »
The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively
5 Ways to Salvage Your Online Reputation Learn More »
The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly
10 Must-Have Social Media Terms & Tools Learn More »
