An Internship that Ranks Among the Best of Them
Posted by Mworks740 • August 21, 2015
I expected great things when I began my summer internship at Marketing Works, but I had no idea that I had entered one of Columbus’ best internship programs. Now, that enthusiastic conclusion is just my own opinion, but I’m positive it’s the truth. What are the things students want out of an internship? To learn… Read More
Essential Concepts for Social Media Strategy: Part 2
Posted by Mworks740 • July 16, 2015
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and… Read More
An Internship Designed to Inspire
Posted by Mworks740 • July 10, 2015
Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is great! I always determine how much I like a work place by how I feel when I wake up in the morning. Every single day… Read More
Essential Concepts for Social Media Strategy: Part 1
Posted by Mworks740 • July 7, 2015
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:… Read More
6 Tips to Get the Most Out of Vine for Your Brand
Posted by Bill Kiefaber • February 20, 2013
Vine, a six second long video sharing service by Twitter, was released a few weeks ago in January 2013. Since then, thousands of videos have been created to enhance a brand’s social media strategy. To learn more about Vine, watch this video: However, just because it is the latest social media feature available doesn’t mean… Read More
Giving Balance to Your Social Media Initiatives
Posted by admin • January 8, 2012
With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping my clients find balance in their marketing initiatives, more specifically with their social media program. Companies, both large and small, often fall into the cycle… Read More