The Importance of Social Media for Tech Marketers
Posted by Mworks740 • December 12, 2013
Why use social media in the tech industry Social media isn’t just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers it’s a great tool to stay on the pulse of industry discussions and make key connections in your field. A study found 55% of buyers… Read More
Selling Technology Services – 3 Things to Keep Top of Mind
Posted by Mworks740 • November 7, 2013
In technology, exclusively selling to IT is a thing of the past. The conversation is no longer capabilities driven and more parts of the organization are represented in the decision making process than ever before. And as big of a pain in the tuchus as that may be, understanding this is essential to selling. So,… Read More
What Your Tech Company Needs to Know About Marketing
Posted by Mworks740 • October 3, 2013
As a technology company, you’ll quickly get left in the dust if you’re not on the cutting edge of your field. The same goes for your marketing strategies. In an effort to help tech companies better understand and connect with their target audience, LinkedIn recently announced a new eBook titled “The Social Bridge to the… Read More