PRIUM Workers’ Compensation Symposium Serves as Successful Knowledge Marketing Initiative
Posted by Bill Kiefaber • August 11, 2014
Situation: PRIUM helps workers’ compensation payers eliminate or wean unnecessary medications from injured worker treatment regimens. The company, which places strong emphasis on helping its clients navigate challenges such as opioid misuse and abuse and evolving regulations, was looking for a new opportunity to increase its presence as a thought leader in the market. Strategy:… Read More
Leader of the Pack Part 2: How your company can benefit from thought leadership
Posted by Mworks740 • April 12, 2013
After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of thought leadership is directly proportional to the effort you put forth. With dedication and consistency, your company can anticipate the following: Strategic differentiation – Competition… Read More
Leader of the Pack Part 1: How your company can benefit from thought leadership
Posted by Mworks740 • April 10, 2013
We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what… Read More