How to Discover Our True Core Values
Posted by Mworks740 • June 25, 2013
It’s no secret that core values are an integral part of each organization’s culture. When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we stand for and believe in. We are followers of Jim Collins’ work, and his belief that core values should never change. Operating practices and cultural norms,… Read More
Let Your Company Culture Inspire Your Brand
Posted by Mworks740 • June 14, 2012
Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand. Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts. It was the best… Read More