PRIUM – Thought leadership & event planning
“Marketing Works took the time to understand our business. The team was knowledgeable, creative, and committed. They became true advocates for our message in the marketplace.”
— Michael Gavin, President, PRIUM
Often, companies experiencing growth not only desire to keep growing, but to accelerate that growth. That was the case with PRIUM, a medical cost management company in the process of becoming well-known in the workers’ compensation industry. Marketing Works collaborated with the company in a strategic planning session in Atlanta, Georgia seeking different yet attainable ideas that would continue to position PRIUM as a bold thought leader, increase engagement opportunities, nurture relationships and gather intelligence to uncover new market opportunities.
Marketing Works had already made significant progress in positioning PRIUM and refining their product offering. The company was considered the standard in complex claim intervention by prospects and revenue growth was three times higher than the previous year. It was even close to being acquired, all the more reason for them to continue the momentum of success. Marketing Works and PRIUM agreed on their next big move: to engage the workers’ compensation payer community in an interactive discussion on major trends and innovative tools related to the opioid epidemic within the industry.
In a four month timeframe, PRIUM and Marketing Works developed the inaugural Workers’ Compensation Payer Symposium in Atlanta. Highlights included a roundtable discussion with industry leaders, an educational video on the prescription drug abuse epidemic, and interactive polling. As a follow up piece, each attendee received a perspectives piece containing results of the interactive polling and insight from PRIUM CEO Michael Gavin.
PRIUM executives considered this event to be a success due to the following:
- Attendance by key clients and prospects
- Rave reviews from attendees
- Further solidification of PRIUM’s position as an industry thought leader