When Social Media Use Increases, So Does B2B Marketing
It is no surprise anymore that social media tools are more popular now than ever. Twitter and Facebook have emerged from more than just a way to connect with those you know and have transformed into leading sources for news and information.
Mashable reports that 34 percent of people, out of 1,000 surveyed check or update their Twitter or Facebook accounts before they turn on their television.
Forty-eight percent admitted they check during the night after they have gone to bed. This fixation on social media will only continue to grow, especially with the new smartphone applications being released daily that allow users to check their social media from anywhere
The social media mania has proven to be beneficial for companies and their marketing strategies. Almost everyone is on Twitter—from restaurants like Panera Bread (@panerabread) to airlines such as JetBlue (@JetBlue).
Business-to- Business (B2B) marketing is not any different. A recent study suggests B2B marketers intend on increasing their social media marketing in 2010. Mashable put together a list of ways B2B marketers can tackle social media.
One, have a Twitter account and use it appropriately.
It has been proven that people check their accounts multiple times a day, even when they wake up in the middle of the night. Focus on conversations relevant to your business and join in. It is important to build connections because the more people know about your company, the more likely it is that the company will get noticed.
Another piece of advice is to search and follow those who are major power-holders in your industry. Building relationships with these influencers is essential to building recognition for your business, so make an effort to connect with leaders in your field.
Social media is also a useful tool for publicizing promotions and giveaways. Using social media to oversee these initiaves can set your business apart from competitors and attract new consumers. Promotions are also a great way to direct traffic to your sites.
Whether you are a social media fanatic or a beginner, it is crucial to note the use of social media is more common than ever. Using these tools for your business is the number one way to market to your audience. These tips will help your company take that next step in online marketing.
admin • April 1, 2010
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B2B, business-to-business, Columbus, marketing, Marketing Works, Mashable