WorkComp Marketers wins Two Public Relations Society of America Awards
WorkComp Marketers is proud to announce that it took home two awards at this year’s PRism awards. These awards, presented by the Central Ohio Public Relations Society of America, honor exceptional communication projects in the region. Submissions are highly competitive and judged by a panel based on a rigorous scoring sheet. The following projects were awarded:
This award was received for the revamp of Progressive Medical’s annual drug trends report. Pharmacy benefit managers publish annual reports to showcase how their programs help workers’ compensation insurance carriers and self-insured organizations reduce costs on medication expenses. Feedback received from clients, prospects and sales executives as overwhelming positive. The revamp was done in hopes to differentiate Progressive Medical’s reports from competitor versions. As a result of the report’s effective content repositioning, significant media and industry analyst coverage was received including Business Insurance, Work Comp Law Community and more.
This award was received for winning the highly respected and visibly award offered by Business Insurance. Since Business Insurance is a leading trade publication within the workers’ compensation market, winning the award offered an opportunity to verify the legitimacy of PRIUM’s Qualified Medical Intervention (QMI) and quickly gained brand recognition, credibility and visibility. We received great results from the award such as an accelerated sales process, identification of new sales leads, increased revenue and media coverage.
WorkComp Marketers, powered by Marketing Works, entered these two projects because of the great benefit they had for our clients. As affirmed by the PRIUM award for Business Insurance, pursuing industry recognition whether it is for yourself or a client can help bring sales and greater brand visibility. You can read more about our success here.
Bill Kiefaber • April 24, 2013
Posted in these categories:Client News, Workers Comp
With these tags:award winning, Award winning campaign, business insurance, Central Ohio PRSA, Client News, COPRSA, Drug Trend Report, innovation awards, marketing, Medication trend report, PRism, PRIUM, Progressive Medical, Public Relations, Public Relations Student Society of America, WorkComp, workers comp, workers compensation