Marketing Works’ Passion and Dedication Shines at the 2019 PRism Awards
On May 16th, 2019 Marketing Works’ hard work was recognized as we were presented three awards at the PRSA PRism Awards held in downtown Columbus. We can’t think of a better feeling than working with our clients to achieve positive results through quality and efficient work.
We received a PRism Award in the category of Marketing Communications Business to Business for the Cardinal Health eCommerce Portal Launch project. The goal was to create a new eCommerce site, which would exceed both customer expectations and interactions, and most importantly future growth for Cardinal Health.
Through Marketing Works’ rigorous research, planning and execution, we achieved impressive results and surpassed goals to both satisfy customers and Cardinal’s needs, along with an increase in sales and website interactions, with13,000 orders transacted through the Market.
Our second PRism Award was received for our work done for our client, Epcon Franchising in the category of Multi-faceted Integrated Campaign. Marketing works partnered with Epcon to create an integrated market strategy to promote their sessions at the leading industry tradeshow, NAHB’s International Builders Show (IBS). Epcon’s session was not only highly attended, but they collected over 150 new potential franchise leads along with scheduling 15 post-show meetings.
Our third PRism Award came for our work done for our past client, Environmental Pest Management (EPM) in the category of Creative Tactics. Marketing Works partnered with EPM to define a messaging platform and lead generation strategy, which would put them above their competition.
From extensive research and planning, Marketing Works helped EPM deliver 10 Welcome Kits to key prospects, which generated meetings with each of the key prospects, resulting in $535,000 in new revenue with five management companies (and directly serving 93 new properties).
It was inspiring to see so many impressive marketing communication campaigns and projects and we were honored to be among them. Congratulations to all PRism award winners!
Maggie Broadfoot • May 23, 2019
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