How to Make Your Culture Actionable

Posted by Mworks740 • August 16, 2015

As the number of Millennials that join our B2B strategic communications company continue to increase, we’re learning more and more about this generation in the workplace. They want growth and opportunity and they want it in an instant. And money doesn’t matter as much as intangibles like personal growth and skill development. We recently lost… Read More

A Place for Characters in B2B Marketing

Posted by Mworks740 • June 12, 2015

If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in… Read More

MW-360 Pulse: Your Path to a Better Strategy

Posted by Mworks740 • April 18, 2015

Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see… Read More

Digital Marketing: 3 Tips to Improve Your Online Presence

Posted by Bill Kiefaber • February 12, 2015

At Marketing Works we aim to help our clients enhance their online relationships and engagement with key audiences. As a part of this mission, we’re always looking for new ideas to share. We recently had the opportunity to speak with Martin Laetsch, formerly with Intel and now the Director of Online Marketing at Act-On Software.… Read More

Marketing Culture, Inside and Out

Posted by Mworks740 • August 15, 2013

If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way that you can easily control. It allows recruiters to learn what it’s like to work in your company and potential prospects to get a stronger… Read More

How to Discover Our True Core Values

Posted by Mworks740 • June 25, 2013

It’s no secret that core values are an integral part of each organization’s culture.  When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we stand for and believe in. We are followers of Jim Collins’ work, and his belief that core values should never change. Operating practices and cultural norms,… Read More

Branding your Culture: How cross promoting with like-minded companies can double your customer base

Posted by Mworks740 • June 12, 2013

Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In an effort to spark promotion and community engagement, Jeni’s formed a clever partnership with Homage, Columbus-based creators of the nostalgia-loving t-shirts. Both Columbus-based companies embody… Read More

Your company can build your culture into your office, literally

Posted by Mworks740 • April 26, 2013

The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale. Yesterday… Read More

Is Southwest’s famous culture in jeopardy?

Posted by Mworks740 • April 5, 2013

Over the past few weeks I have seen a lot of advertisements while watching March Madness. One ad in particular stood out to me, Southwest’s new spring campaign ‘Welcome Aboard.’ This ad is very different from the Southwest ads I am accustomed to seeing. It feels like a brand shift to me. The sense of… Read More