Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3
Posted by Bill Kiefaber • May 27, 2021
Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must… Read More
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2
Posted by Bill Kiefaber • May 1, 2021
Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are… Read More
Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1
Posted by Bill Kiefaber • March 17, 2021
I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all… Read More
The 3 Pillars of a Successful Email Campaign
Posted by Mworks740 • July 28, 2020
As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive in a company’s marketing mix. It is also the greatest tool your company can use to interact with clients and subscribers in a more personal… Read More
Shedding Light on Dark Social Traffic
Posted by Maggie Broadfoot • January 21, 2020
We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing. Understanding Dark Social It may sound ominous, but “dark” social traffic is a reality of today’s world. The term refers to the estimated 84% of all social sharing traffic that takes place in email, text, and private… Read More
Three Ways to Drive Business Growth
Posted by Bill Kiefaber • October 15, 2018
Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place… Read More
The Customer Journey, the Big Idea & the Role of Content
Posted by Melissa H. • December 14, 2017
How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,… Read More