An End and Beginning at Marketing Works

Posted by Mworks740 • August 10, 2021

It is unreal how time flies! This summer is almost over, and with that ends my internship. I have learned an exuberant amount at Marketing Works in the past few months and am thankful for all the leadership and mentoring from the team. A few main takeaways I have from the summer are: 1. The… Read More


COVID-19 Is No Excuse for Poor Customer Service

Posted by Bill Kiefaber • May 21, 2020

It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one section of your business that will make or break you in a time like this: customer service. How you communicate with your customers right now will determine… Read More


Forward Thinking: Planning for Business After a Recession

Posted by Bill Kiefaber • April 29, 2020

Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact your business in the long-run. Specifically, we want to talk about why being forward-thinking is so beneficial when the economy seems to be going backward.… Read More


Prevention & Promotion: A Balancing Act in a Downturn Economy

Posted by Bill Kiefaber • April 24, 2020

There’s no question that the United States, and the world as a whole, are in an economic downturn. Due to COVID-19, we could see a repeat of the 2008 recession, and some experts even think we may hit lows equal to that of the Great Depression of the 1920s and 1930s. With all the unknowns,… Read More


How to be a Responsive, Responsible and Reliable Resource

Posted by Bill Kiefaber • April 10, 2020

During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor relationships. While we do want in all cases, to be empathetic and extend grace to those we rely on, there is also an opportunity for you and your business to… Read More


The Next 90 Days Could Make or Break your Business

Posted by Bill Kiefaber • April 7, 2020

This week, we want to talk about the importance of creating a 90-day plan, especially during a time like now where businesses aren’t sure what is going to happen next. While this is a short-term strategy, being prepared for the future will have long-term benefits. And, with the state of the world and COVID-19, even… Read More


4 Tips to Keeping Your Team Motivated, Productive & Happy in a ‘Work From Home’ Environment

Posted by Bill Kiefaber • March 26, 2020

Over the past decade, as technology has become more advanced and virtual communications have become the norm, more people have started working from home. In some industries, such as web development or consulting, is it very common for employees to work from the comfort of their house or apartment. With the current state of the… Read More


4 Steps to Communicating in Times of Crisis

Posted by Bill Kiefaber • March 19, 2020

Given the current situation we are all facing due to COVID-19, the feeling of uncertainty is more prevalent than ever. With events being cancelled daily, travel restrictions being put in place, and laws restricting congregation, we are all unsure about what will happen next. However, there are a couple of things that we do know… Read More


There’s a New Sheriff in Town!

Posted by Mworks740 • December 17, 2017

It is with great enthusiasm and pride that we announce effective December 1, 2017 Bill Kiefaber has taken over as the ‘partner in charge’ at Marketing Works. Following a multi-year transition strategy, Bill is poised and ready to lead the Marketing Works team into an exciting New Year! What does this mean for you? First,… Read More