3 Reasons Why Energy Industry Companies Should Use Microsites

Posted by Mworks740 • June 20, 2013

When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is… Read More

4 Key Insights for Service Providers in the Oil & Gas Industry

Posted by Mworks740 • May 20, 2013

Attracting oil and gas companies to your business hinges upon your reputation.  That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position… Read More

Strategic Planning for a Successful Public Awareness Campaign

Posted by Bill Kiefaber • April 22, 2013

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain.… Read More

Social Networking in the Energy Industry

Posted by Bill Kiefaber • March 22, 2013

Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will like/follow your page. You might question your ability to stay consistent and post the right things.  A social media policy will answer these questions. Here’s… Read More

Design-Build Saves You Time and Money. But Can You Say it?

Posted by Mworks740 • February 21, 2013

Whether it’s building a gas processing plant, interstate highway or bridge, water pump station or running miles of above ground or sub aqueous pipeline and cable, having a single partner provide designs and construction services to you, as an owner, can be monumentally helpful. Design-build, a method of project delivery, is becoming one of the… Read More

A Very Marketing Works Holiday

Posted by Mworks740 • December 28, 2012

At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team

Energy Marketers – Powered by Marketing Works

Posted by Mworks740 • October 18, 2012

    In early 2012, with the emergence of the Utica and Marcellus Shale boom, Marketing Works formed Energy Marketers—a practice group powered by Marketing Works dedicated to the energy and peripheral industries.  Led by industry veteran and award-winning journalist, Tom Matthews, this group has the industry knowledge necessary to develop well-informed education and advocacy… Read More