Does cold calling still work?
Posted by Melissa H. • June 10, 2022
Cold calling is a key component of a company’s sales cadence, but the success rate of it is less than 3%. After seeing that statistic, your first question might be “Does cold calling still work?” The answer? It all depends on you, and how effectively you are approaching the prospect and the call. What is… Read More
Why Prospecting is Essential to Successful Selling
Posted by Tom Heinmiller, Guest Blogger • May 11, 2022
Since the beginning of the pandemic, selling has become harder and harder! With the shift to more online interactions, buyers have become extremely comfortable with doing their own research and involving sales professionals much later in the buying cycle. This means that what made the salesperson valuable in the past no longer exists. Further, the… Read More
LinkedIn Selling Class
Posted by Mworks740 • April 6, 2022
We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing… Read More
Turn Conversations into Customers – Part 2
Posted by Tom Heinmiller, Guest Blogger • March 4, 2022
Last week in the first of this two-part series about turning conversations into customers, we talked about the importance of having a strategy to drive lead generation for your company. We outlined some of the key components you need, including the four pillars of LinkedIn marketing to reach your target audiences by doing the right… Read More
Turn Conversations into Customers – Part 1
Posted by Tom Heinmiller, Guest Blogger • February 23, 2022
Generating leads and increasing revenue can be difficult and stressful, especially if you don’t have a strategy. However, even with a lead generation strategy, many can be ineffective because of random activities that demand hours of time and a lot of luck for consistent ROI. One consistent problem we see from our clients is how… Read More
Impact Statements – A Redefined Approach to Selling – Part 2
Posted by Bill Kiefaber • February 1, 2022
As we discussed in part 1 of this series, an impact statement is a tool your sales team should use early in the sales process to get the prospect’s attention by building rapport, trust and establishing credibility. A well-written impact statement does two things: Qualifies the prospect to see if they are a good fit… Read More
Impact Statements – A Redefined Approach to Selling – Part 1
Posted by Bill Kiefaber • January 26, 2022
Prospects will decide in a matter of seconds if they want to continue to listen to you, so how you start the first sales conversation is important. The fact is, without the first conversation, nothing else can happen. This means your sales team needs to be equipped with a strategy that provides a step-by-step plan… Read More
Grow Sales with the Lead Generation “Machine”
Posted by Bill Kiefaber • August 25, 2021
Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or… Read More
How to Maximize SEO in Zendesk
Posted by Sam Kowalski • July 8, 2020
Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In addition to making the customer service experience as smooth as possible, Zendesk also allows companies to house their help centers and knowledge bases on the… Read More