Expertise, Education & Entertainment

Posted by Mworks740 • July 26, 2019

Over the past several years, podcasts have quickly picked up steam and became a daily listen for millions of people around the world.  Podcasts are digital audio that is available on many platforms and covers almost any topic you are searching for.  Podcasts are appealing due to their on demand convenience of curated content that… Read More


New Addition to the Marketing Works Team

Posted by Mworks740 • June 5, 2019

Creative, curious, proactive and results-driven are just a few words that describe me. My name is Kelly Scheer and I am Marketing Works’ newest Senior Account Manager.  I have always been attracted to a collaborative, team atmosphere, and Marketing Works has given me that and so much more. Not to mention, it’s exciting to work… Read More


Three Ways to Drive Business Growth

Posted by Bill Kiefaber • October 15, 2018

Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place… Read More


The Customer Journey, the Big Idea & the Role of Content

Posted by Melissa H. • December 14, 2017

How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,… Read More


The Future of Emerging Technology

Posted by Mworks740 • October 4, 2017

Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of different industries. And, in order to be successful, it’s important to stay current on state-of-the-art technologies and understanding their capabilities. Our team got to see firsthand how this technology… Read More


Sales Enablement – Maximizing the Success of Your Sales Efforts

Posted by Bill Kiefaber • August 30, 2017

One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical.   To be successful as a… Read More


Allow Your Company to Shine Through

Posted by Bill Kiefaber • August 10, 2017

Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important… Read More


Looking Ahead as B-to-B Marketing Trends Continue to Change

Posted by Bill Kiefaber • April 26, 2017

Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated… Read More


Client Retention: How to Leverage Existing Customers to Grow Your Business

Posted by Mworks740 • March 17, 2017

As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know how they define success? The topic of our most recent Meeting of the Minds event held at The Refectory was how companies can grow their… Read More