Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Posted by Bill Kiefaber • March 17, 2021

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

How to Maximize SEO in Zendesk

Posted by Sam Kowalski • July 8, 2020

Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In addition to making the customer service experience as smooth as possible, Zendesk also allows companies to house their help centers and knowledge bases on the… Read More

Progressive Thinking: The Secret Sauce to Surviving a Recession

Posted by Mworks740 • May 7, 2020

During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related activities during this time is important both during and after the recession, which we referred to as “forward-thinking.” This week we want to talk about… Read More

Create a Unique Experience Around Your Brand

Posted by Maggie Broadfoot • January 28, 2020

The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is… Read More

Find Success in 2020 by Thinking Long-Term

Posted by Maggie Broadfoot • January 15, 2020

As a follow-up to our last blog, Consumer Relationship Trends for the New Year, Marketing Works is bringing you an in-depth look at another trend: kick the bad habit of banking on short-term tactics and start putting more focus on long-term strategies. Don’t Get Hung Up on the Short-Term B2B marketers have a tendency to… Read More

Consumer Relationship Trends for the New Year

Posted by Maggie Broadfoot • November 5, 2019

As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasingly relevant for marketers in 2020. Trend #1: Social Messaging Apps Businesses are already utilizing private social messaging apps like WhatsApp, WeChat, and Facebook… Read More

Expertise, Education & Entertainment

Posted by Mworks740 • July 26, 2019

Over the past several years, podcasts have quickly picked up steam and became a daily listen for millions of people around the world.  Podcasts are digital audio that is available on many platforms and covers almost any topic you are searching for.  Podcasts are appealing due to their on demand convenience of curated content that… Read More

New Addition to the Marketing Works Team

Posted by Mworks740 • June 5, 2019

Creative, curious, proactive and results-driven are just a few words that describe me. My name is Kelly Scheer and I am Marketing Works’ newest Senior Account Manager.  I have always been attracted to a collaborative, team atmosphere, and Marketing Works has given me that and so much more. Not to mention, it’s exciting to work… Read More

Three Ways to Drive Business Growth

Posted by Bill Kiefaber • October 15, 2018

Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place… Read More