Castlebrook Media and Marketing Works: A Perfect Fit
Posted by Mworks740 • February 10, 2017
Marketing Works has had the pleasure of working with many tremendous business partners in our 30-year history. A couple of the key criterion we use in selecting business partners is that they fit our values and deliver the results desired by our clients. One partner that is the perfect fit for us is Castlebrook Media… Read More
A new face at Marketing Works!
Posted by Mworks740 • January 10, 2017
Hello! My name is Julia Gilmore and I am so excited to announce that I am the newest Marketing Works Intern. I cannot wait to begin my journey working for such a successful company, where I will be able to continue growing professionally. I have always wanted to work for an agency like Marketing Works.… Read More
Meeting of the Minds: Getting a Grip on Your Business
Posted by Melissa H. • December 19, 2016
Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack thereof) or feeling like you’ve tried everything, but nothing is working. During our Meeting of the Minds (MOM) event on December 13 held at The… Read More
Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs
Posted by Bill Kiefaber • November 30, 2016
How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds… Read More
Bridging the Sales-Marketing Gap by Defining the Customer Journey
Posted by Mworks740 • November 16, 2016
How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.… Read More
Our Team is Growing!
Posted by Mworks740 • October 24, 2016
We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where she will manage client projects and communications, assist with client plan development and ensure projects are delivered on budget and on time. To learn more… Read More
One Chapter Ends, a New One Begins
Posted by Mworks740 • October 6, 2016
It’s hard to believe that my Marketing Works internship is coming to a close. I’ve learned so much during my time as an intern, yet I still feel like I’ve barely scratched the surface. But fortunately, I get to continue my journey with Marketing Works as their newest account coordinator! Three months ago, I had… Read More
Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results
Posted by Mworks740 • September 14, 2016
Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, have you had opportunities to learn and grow? If you and your fellow associates cannot answer these questions in a positive manner, it’s worth giving… Read More
Becoming a Professional EOS Implementer
Posted by Mworks740 • August 4, 2016
EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed the way we run our business. The process I’m referring to is captured in the book, Traction: Get a Grip on Your Business. We have… Read More