5 Advantages of Using a Social Media Content Calendar

Posted by Mworks740 • March 16, 2016

  In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least one social network. However, you don’t just want to jump on any and all social media channels. You need to have… Read More

5 Advantages of Using a Social Media Content Calendar

Social Media Image Sizing Guide

Posted by Mworks740 • February 10, 2016

When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook pictures should be sized differently than Twitter pictures, which in turn need to be sized differently than LinkedIn pictures; it’s a confusing mess of resolutions… Read More

3 Ways B2B Can Apply B2C Principles

Posted by Alexander Lunder • October 30, 2015

Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C… Read More

The LOGICal Way to Approach Social

Posted by Alexander Lunder • September 25, 2015

Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing and ever-changing it’s challenging to stay ahead of the game. With this being said, our team had the opportunity to sit in on Alistair Wheate’s… Read More

Essential Concepts for Social Media Strategy: Part 3

Posted by Kaitor K • August 25, 2015

In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In part 1, we emphasized the importance of vision. Remember, you have to “see” where you’re going before you begin marching forward. Mapping out a detailed… Read More

7 Photo Editing Resources For Your Visual Marketing

Posted by Matt Balzer • May 29, 2015

A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying… Read More

Top Social Media Channels for the B2B Marketer

Posted by Matt Balzer • May 8, 2015

As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the… Read More

Prioritizing Your Work: The Hoshin Star Technique

Posted by Matt Balzer • April 8, 2015

In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all… Read More

Connect with Confidence: Market Yourself Better through LinkedIn

Posted by Sarah Hurd • December 15, 2014

Last night, as I was browsing my own LinkedIn page, I couldn’t help but think, “I wish I had known this sooner!” It seems that LinkedIn has the potential for endless opportunity. It’s all about who you know these days and on LinkedIn, the world is at your fingertips.  All you have to do is… Read More