Creating a Business That Can Run Without Me

Posted by Bill Kiefaber • June 27, 2020

I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies and proven techniques to increase profitability, make a team more effective and get a grip on time management. I really enjoyed the workshop and I took… Read More

Excited and ready to learn!

Posted by Mworks740 • June 22, 2020

Hello everyone, my name is Maggie Broadfoot. I am thrilled to be Marketing Works’ newest summer intern! I am very excited to be a part of such a notable company. Currently, I am a Marketing student at Taylor University in Indiana and I’m so appreciative of how the Marketing Works team has taken me under… Read More

COVID-19 Is No Excuse for Poor Customer Service

Posted by Bill Kiefaber • May 21, 2020

It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one section of your business that will make or break you in a time like this: customer service. How you communicate with your customers right now will determine… Read More

Progressive Thinking: The Secret Sauce to Surviving a Recession

Posted by Mworks740 • May 7, 2020

During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related activities during this time is important both during and after the recession, which we referred to as “forward-thinking.” This week we want to talk about… Read More

Forward Thinking: Planning for Business After a Recession

Posted by Bill Kiefaber • April 29, 2020

Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact your business in the long-run. Specifically, we want to talk about why being forward-thinking is so beneficial when the economy seems to be going backward.… Read More

Prevention & Promotion: A Balancing Act in a Downturn Economy

Posted by Bill Kiefaber • April 24, 2020

There’s no question that the United States, and the world as a whole, are in an economic downturn. Due to COVID-19, we could see a repeat of the 2008 recession, and some experts even think we may hit lows equal to that of the Great Depression of the 1920s and 1930s. With all the unknowns,… Read More

How to be a Responsive, Responsible and Reliable Resource

Posted by Bill Kiefaber • April 10, 2020

During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor relationships. While we do want in all cases, to be empathetic and extend grace to those we rely on, there is also an opportunity for you and your business to… Read More

The Next 90 Days Could Make or Break your Business

Posted by Bill Kiefaber • April 7, 2020

This week, we want to talk about the importance of creating a 90-day plan, especially during a time like now where businesses aren’t sure what is going to happen next. While this is a short-term strategy, being prepared for the future will have long-term benefits. And, with the state of the world and COVID-19, even… Read More

4 Tips to Keeping Your Team Motivated, Productive & Happy in a ‘Work From Home’ Environment

Posted by Bill Kiefaber • March 26, 2020

Over the past decade, as technology has become more advanced and virtual communications have become the norm, more people have started working from home. In some industries, such as web development or consulting, is it very common for employees to work from the comfort of their house or apartment. With the current state of the… Read More