Stacy offers her clients more than 17 years of integrated communications experience, specializing in the areas of business-to-business, government, non-profits and technology. As chief strategist for Marketing Works, she ensures that messaging, positioning and initiatives meet desired client outcomes.
She has a keen ability to “get inside the heads” of her clients’ target audiences and develops messaging and content that not only resonates with those audiences but instills a sense of action and response. Stacy’s process encompasses engaging in audience specific research via surveys, gathering feedback online, how audiences search, preferred channels, listening to consumer noise, exploration of the approach of like-minded organizations, researching best practices and targeted research. As a result of this feedback, she is not only able to identify appropriate messaging and positioning for varying audiences, she is also able to define strategies and channels that will reach and engage them. She does all this by ensuring that the client’s overarching objectives remain central to executed work.
Stacy developed Marketing Works’ proprietary strategic communications process, called the MW-360° Process, which helps organizations align business objectives with marketing initiatives to achieve optimal outcomes. Stacy often leads these strategic planning sessions for clients and plays an integral role in process deliverables which include creation of message mapping, plan development, brand identity creation and counsel on how to bridge the gap that often exists between sales and marketing organizations.
She plays an integral role in account planning as it relates to social media strategy development, public relations and internet marketing campaigns. Stacy is sought after by her clients for her counsel, media relations expertise and ability to identify solutions to specific challenges. Stacy also has expertise in public affairs, crisis communications, event planning and community relations.
Another role Stacy plays for the agency is collaborating with clients on development of social media policies and guidelines. She has conducted webinars and training sessions and has been a national speaker on safeguarding brands online as well as how to maximize social presence. In 2011, she was interviewed by WBNS-10TV on how small businesses can cost-effectively use social media to reach audiences.
Over the course of her career, Stacy has served clients both at Marketing Works and another communications firm, in highly regulated and monitored industries such as universities, healthcare and in legal services. She also began her career in the public sector as external relations coordinator for the Ohio Supercomputer Center and OARnet. These two entities received taxpayer dollars to provide high performance networking and computing resources to Ohio’s colleges and universities. Additionally, both entities had contracts with the United States Department of Defense and National Science Foundation, giving her a strong understanding of the diligence and requirements of engaging in visibility campaigns in highly regulated environments.
Stacy holds bachelor’s degrees in journalism with specialization in public relations and international studies from The Ohio State University. She has served on the board of the Ohio Literacy Network and as a U.S. Public Image Coordinator for Rotary International.
A public relations professional and central Ohio business owner for more than twenty years, Brenda has directed the planning and implementation of high-stakes communications programs for organizations worldwide. Her long-time experience in healthcare is supported by extensive relationships and marketing collaboration with many professionals in the industry.
Brenda’s commitment to faith, family, education and community service are punctuated by her leadership role in central Ohio. During her tenure as chairperson of the Small Business Council and board member for the Columbus Chamber, Brenda emerged as a highly visible and vocal advocate for economic development and small business issues.
As a guest presenter and spokesperson, she has worked to enhance the viability of economic vitality statewide. Brenda is a member of the Entrepreneurship Advisory Council, advisory board member for the Ohio Community Development Finance Fund, board member for Communities and Schools and diligently works to foster collaboration between the public and private sectors.
Brenda is the past Chair for the Board of Trustees for the Mt. Carmel Foundation. She previously was the Co-Chair for the Project Grace capital campaign at St. Ann’s hospital. She also served on the advisory board and executive committee for Rela—addressing the moral, ethical and spiritual needs of business, professional and government leaders.
Also a mom and active within two church communities, Brenda is passionate about being a purpose-driven role model in all aspects of living for her children, business associates and the central Ohio community as a whole.
Ready to boost your healthcare lead generation and gain more referrals? Contact Marketing Works today!